{"id":2082,"date":"2021-04-26T08:00:00","date_gmt":"2021-04-26T13:00:00","guid":{"rendered":"https:\/\/www.accrediteddebtrelief.com\/blog\/?p=2082"},"modified":"2021-06-07T13:41:31","modified_gmt":"2021-06-07T18:41:31","slug":"every-countrys-highest-earning-podcast","status":"publish","type":"post","link":"https:\/\/www.accrediteddebtrelief.com\/blog\/every-countrys-highest-earning-podcast\/","title":{"rendered":"Every Country’s Highest-Earning Podcast"},"content":{"rendered":"\n

A century after the world\u2019s first commercial radio broadcast<\/a>, podcasts are bigger than ever.<\/p>\n\n\n\n

The media landscape is pure sci-fi compared to 1920. Video games, 3D cinema, and artificially intelligent household devices battle for our attention. But the humble radio show has evolved to keep up.<\/p>\n\n\n\n

The podcast is simple and convenient: you listen when you want, where you want. It demands only your ears, a fraction of your attention. One report<\/a> found that 65% of podcast fans listen on portable devices, and 90% of listeners do so at home \u2013 suggesting we love to listen while getting on with other stuff. The gym, car, and public transport are other popular venues.<\/p>\n\n\n\n\n\n\n\n

At the other end of the wire, podcast popularity means big money. Advertising revenue will hit $1.7 billion<\/a> by 2024. And Top Dollar estimates that the world\u2019s top podcast is worth $72 million per year.<\/p>\n\n\n\n

We identified the most-heard podcasts in every country with available data. Next, we estimated their potential earnings in the last 12 months by assuming three 60-second ads per episode<\/a> and sourcing CPM (cost per thousand impressions) values from AdvertiseCast<\/a>. Finally, we did the same for the top genre podcasts in every country and arranged our findings into a new set of original maps.<\/p>\n\n\n\n

Key Findings<\/strong><\/p>\n\n\n\n

\u25cf  The highest-earning podcast<\/strong> in the US<\/strong> and the world<\/strong> is The Joe Rogan Experience<\/strong>, with $72.3m<\/strong> in potential earnings.<\/p>\n\n\n\n

\u25cf  Europe\u2019s<\/strong> top-earning podcast is Sh**ged Married Annoyed<\/strong>, a comedy show from the UK<\/strong> with an estimated value of $10.6m<\/strong> per year.<\/p>\n\n\n\n

\u25cf  The highest-earning business podcast<\/strong> is US show The GaryVee Audio Experience<\/strong>, with $6.3m<\/strong>.<\/p>\n\n\n\n

\u25cf  We found 14 countries<\/strong> where the most-listened show has potential earnings of over $1m<\/strong>.<\/p>\n\n\n\n

What\u2019s the Top-Earning Podcast in Your Country?<\/strong><\/h2>\n\n\n\n
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Tap the map to view in full size<\/figcaption><\/figure><\/div>\n\n\n\n

The Joe Rogan Experience is the top-earning podcast in the US and the world. Rogan is a comedian with a political edge who got in early, starting his show in 2009. Today, his listenership rivals the top talk radio shows, with an average of nearly 5m plays of each of his 180 episodes per year. We reckon this means he\u2019s good for $72,287,456 in annual ad revenue.<\/p>\n\n\n\n

The remainder of the top ten national big-earners is mostly divided between Europe and Asia. The UK is home to the second-biggest earner, Sh**ged Married Annoyed<\/a>. The comedy show is described as the only way the married hosts \u201ccan have a conversation without being interrupted by a toddler or ending up staring at their phones.\u201d We estimate their potential earnings at $10,563,670.<\/p>\n\n\n\n

Gary Vaynerchuk Hosts World\u2019s Top Business Podcast<\/strong><\/h2>\n\n\n\n
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Tap the map to view in full size<\/figcaption><\/figure><\/div>\n\n\n\n

Five countries have top business podcasts worth more than $1m a year: the US, Brazil, Germany, Italy and Russia. The top Russian number one is \u041a\u043d\u0438\u0433\u0438 \u043d\u0430 \u043c\u0438\u043b\u043b\u0438\u043e\u043d<\/a>, loosely-translated as Books In A Million. Each episode condenses a business-themed book into a 10-minute podcast. The show has an average of 147,156 plays per episode and potential earnings of $1,038,336 annually.<\/p>\n\n\n\n

World number one is The GaryVee Audio Experience<\/a> ($6.3m\/year) in the US, hosted by entrepreneur and podcast evangelist Gary Vaynerchuk. \u201cThe reason people are consuming more content than ever is because the consumption tools are now portable and we take advantage of every second,\u201d says Vaynerchuk of the podcast phenomenon<\/a>. \u201cToday\u2019s podcasts and audio series are yesterday\u2019s AM\/FM and drive time radio.\u201d<\/p>\n\n\n\n

Highest-Earning Comedy is Armchair Expert with Dax Shepard<\/strong><\/h2>\n\n\n\n
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Tap the map to view in full size<\/figcaption><\/figure>\n\n\n\n

Everybody likes a giggle, and comedy is the genre with the highest-earners across the top 10. Armchair Expert with Dax Shepard<\/a> \u201ccelebrates the messiness of being human\u201d in the ears of 2,484,881 twice-weekly listeners. The US show is the top comedy in our study and has an estimated ad haul of $27,969,825.<\/p>\n\n\n\n

Germany may not be known for its comic output, but Baywatch Berlin<\/a> is the fourth highest-earning top national comedy in the world ($1.6m\/year). A trio of hosts presents a clumsy guide to \u201creal life\u201d with emphasis on their professional TV work. Regular features include \u201cI make you better dot com\u201d and \u201cI don’t want to talk about that.\u201d<\/p>\n\n\n\n

American Sports Podcasts Eclipse International Rivals<\/strong><\/h2>\n\n\n\n
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Tap the map to view in full size<\/figcaption><\/figure><\/div>\n\n\n\n

The sports podcast is disproportionately popular in the US. America\u2019s top sports podcast, The Dan Le Batard Show with Stugotz<\/a>, scores $26,565,731 in annual ad revenue, according to our calculations. That\u2019s 40 times the revenue of the second-biggest national show, the UK\u2019s James Smith Podcast<\/a>, which brings in $655,636.<\/p>\n\n\n\n

Iceland\u2019s top overall podcast is also the world\u2019s third most-listened national sports podcast. Dr. Football<\/a> offers \u201cempowering football discussion in pure Icelandic,\u201d hosted by Hj\u00f6rvar Hafli\u00f0ason, and its website<\/a> comes in intriguing light (WELFARE – EQUALITY \u2013 TRANSPARENCY) and dark (SEX, DRUGS & ROCK’N’ROLL) themes. The podcast gets 35,545 plays per episode \u2013 a fraction of the James Smith Podcast \u2013 but earns $643,231 by virtue of broadcasting 208 episodes per year.<\/p>\n\n\n\n

Brazil\u2019s Loop Matinal is World\u2019s Top-Earning Tech Podcast<\/strong><\/h2>\n\n\n\n
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Tap the map to view in full size<\/figcaption><\/figure><\/div>\n\n\n\n

Tech is the only genre in our study to have a non-US podcast as world number one. Loop Matinal<\/a> is the daily podcast of Brazilian YouTube<\/a> channel Loop Infinito<\/a>, delivering tech news in a humorous and accessible fashion. The show has just 1\/10th the listenership of second-placed Darknet Diaries from the US but a marginally higher earn of $1,935,359, thanks to 250+ annual episodes.<\/p>\n\n\n\n

The fifth-biggest national tech show is Taiwan\u2019s M\u89c0\u9ede | \u79d1\u6280X\u5546\u696dX\u6295\u8cc7<\/a> (M View | Technology X Business X Investment). The host is Miula, author of the respected Technology Giant Decoding e-newsletter, as well as some of Taiwan\u2019s most successful online games<\/a>. His show gets 18,038 listens per episode, creating a potential ad haul of $213,421.<\/p>\n\n\n\n

My Favorite Murder is World\u2019s Favorite Crime Podcast<\/strong><\/h2>\n\n\n\n
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Tap the map to view in full size<\/figcaption><\/figure><\/div>\n\n\n\n

If you like true crime podcasts, there\u2019s a good chance you\u2019re a \u201cMurderino\u201d \u2013 a fan of My Favorite Murder with Karen Kilgariff and Georgia Hardstark<\/a>. Nearly 3m Murderinos turn out for each episode of the hit US show, facilitating a potential ad revenue of $27,080,566. \u201cKilgariff and Hardstark bring a much-needed dimension to our current, true crime fever dream,\u201d raves Patton Oswald. \u201cAn empathetic, slangy dose of acidic humor, weary compassion, and nervous hope.\u201d<\/p>\n\n\n\n

My Favorite Murder makes ten times the next top national true crime show: Australian True Crime<\/a>. Meshel Laurie and Emily Webb interview criminals, victims, crime authors, and other experts, delving \u201cdeep behind the headlines.\u201d They produce a little over one podcast per week on average, with estimated ad potential of $2,596,975 per year.<\/p>\n\n\n\n

Big-earning podcasters like the ones in our study are very much the exception to the norm. In fact, the top 1% of podcasts<\/a> benefit from 99% of all podcast downloads. However, advertising revenue is set to soar faster than for any other medium, and the listener numbers are yet to hit critical mass. If you have a subject about which you\u2019re passionate and knowledgeable, podcasting could just be a long-term winner.<\/p>\n\n\n\n

If you\u2019re interested in checking out the data behind the project for yourself, you can view it all here:<\/p>\n\n\n\n